WhatsApp Campaigns — Overview
The Campaigns module lets you send a Meta-approved template to a filtered audience of your WhatsApp contacts in just a few minutes. Reepli handles targeting, cost estimation, payment pre-authorization, bulk sending, and real-time tracking for you.
What is a Reepli campaign
A campaign is the act of sending a single Meta template to multiple recipients at once. Each recipient receives the message in a private conversation — there is no group, everyone sees their own thread.
| Element | Detail |
|---|---|
| Format | A Meta-approved template (Utility / Marketing / Authentication) |
| Audience | Filtered on the fly from your contact database |
| Personalization | Variables {{1}}, {{2}} filled in per contact (static or dynamic) |
| Payment | Card pre-authorization before sending, charge after |
| Tracking | Live metrics: sent → delivered → read → replied / failed |
Why use Reepli
On top of raw WhatsApp sending, Reepli adds:
- A clear interface — no code, no manual error handling.
- Targeting — filters on stage, labels, last activity, and score, built right in.
- Cost estimation — before you click Send, you see exactly how much Meta will charge.
- Pre-authorization — if the send costs €47, your card is pre-authorized for €47; the actual charge is made at the end of the send based on the real cost (adjusted for partial failures).
- Live tracking — every message is tracked in real time: sent, delivered, read, replied, failed.
- Limit enforcement — Reepli refuses to send if your Meta quality rating is in the red or if your sending quota is exceeded.
The sending flow
1. Template selection
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2. Audience selection (filters or manual list)
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3. Filling in variables
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4. Estimated cost display
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5. Card pre-authorization
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6. Batch sending to WhatsApp
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7. Live metrics update
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8. Charge for the actual cost
You can follow the campaign on its detail page: live counters, error details, delivery rate, and read rate.
Tracking metrics
Each campaign exposes 5 statuses per recipient:
| Status | Meaning |
|---|---|
| Sent | The message was accepted by WhatsApp |
| Delivered | The message reached the contact's phone |
| Read | The contact opened the conversation |
| Replied | The contact replied |
| Failed | Permanent error (unknown number, block, etc.) |
These metrics are updated in real time on the campaign page: no need to refresh manually.
Details in Campaign analytics.
What Reepli does not do (and why)
| Not available | Why |
|---|---|
| Library of named segments | Filters are rebuilt on the fly — no drift |
| Scheduling a send for a future date | Out of scope for now; campaigns are sent immediately |
| Built-in A/B testing | Too early, would bloat the interface without heavy usage |
| Workflows (event-triggered campaigns) | That's the role of the AI assistant, not the Campaigns module |
The idea: a simple module focused on "send a template to a list of contacts now," not a WhatsApp Mailchimp.
Prerequisites
Before your first campaign:
- WhatsApp number connected — see Connect a phone number.
- At least one approved template — auto-imported from the Meta library or created manually.
- Quality rating at least yellow (green ideally).
- Compatible plan — paid campaigns require a registered bank card.
- Contacts in your database — the campaign is sent to contacts that already exist in your workspace; import them first if needed.
Pricing
Each message sent is billed by Meta based on:
- The template's category (Marketing > Utility > Authentication > Service).
- The recipient's country (France isn't priced the same as Morocco or Brazil).
Reepli pre-authorizes the estimated cost on your card just before sending, then charges the actual cost once the send is complete. If some of the messages failed, the final cost is adjusted down — you only pay for what Meta actually billed.
The details per country and category are available on the official Meta table.
Sending limits
The number of unique recipients per 24-hour period is capped by your Meta tier:
| Tier | Limit / 24h |
|---|---|
| 1K | 1,000 unique contacts |
| 10K | 10,000 |
| 100K | 100,000 |
| Unlimited | No limit |
See WhatsApp messaging limits for the mechanics of progressing between tiers.
If your quality rating drops to red, Meta may suspend your Marketing sends. Reepli displays a warning before sending and lets you confirm (or cancel) with full awareness.
Articles to explore
- Create a broadcast — step-by-step guide to the creation form.
- Campaign analytics — interpret the metrics and spot problems.
- Best practices — opt-in, frequency, Marketing vs Utility choice, timing.
For any question about campaigns, contact support via the chat at the bottom right of the dashboard or by email at [email protected].